Napster, a brand that was notoriously connected to the piracy of music before being a subscription music service again, has sold to infinite reality for $ 207 million
New York – A brand has been sold that was notoriously connected to musical piracy before being a subscription music service to infinite reality for $ 207 million.
The technological startup announced Tuesday that Napster had bought in the hope of transforming the transmission service into a social music platform where artists can connect with fans and better monetize their work.
“Internet has evolved from desktop to mobile devices, from mobile to social devices, and now we are entering the immersive era. However, the transmission of music has remained the same. Blog.
Among his plans to update Napster, Infinite reality said that he will create virtual spaces that will allow fans to attend concerts and give musicians or labels the ability to sell digital and physical goods. Artists will also receive a broader range of metrics and analysis to better understand the behavior of the users of the platform.
“We cannot think of a better case of use for our technology than to put it in the hands of music artists that constantly exceed the limits of what is possible,” said Infinite Commercial Director Reality Amish Shah.
Napster was released in 1999 by Shawn Fanning and Sean Parker and quickly became the first significant application of peer file exchange. It closed in the early 2000s after the record industry and the popular rock band Metallica demanded by copyright violations. Rhapsody then bought the brand in 2011 and relaunched it as a music transmission service.
