McDonald’s On Friday he is closing Cosmc’s, a new restaurant format that began piloting in the United States last year.
But the company said that cosmc inspired drinks will soon be tested in Locations of McDonald’s of the United States.. Among the drinks in the current Cosmc menu: a coffee with a math ice cream, a coffee with milk spices, an aquanieve with a tortillo flavor with caramel at the top and a drink of frozen sour cherry energy.
McDonald’s announced At the end of 2023 that I wanted to try a small format store with customized drinks and treats that would attract the afternoon snacks, and potentially get sales of rivals such as Starbucks and Dutch Bros. McDonald’s sales He often collapsed in the afternoon between the meals and the company wants to change that.
“This is a category of $ 100 billion that is growing faster than the rest of (informal dining room) and with superior margins. And it is a space that we believe we have the right to win,” said the president and CEO of McDonald’s Chris Kempczinski at that time.
But Kempczinski said that Cosmc’s drinks could be too complex to fit with the regular operations of the McDonald’s store.
McDonald’s ended up opening a location of COSMC near its headquarters in Chicago and seven in Texas. There are five locations left, but the company plans to close them at the end of June. The company is also closing the application of COSMC.
McDonald’s said that COSMC allowed him to experiment with bold flavors and different technologies, such as transit lanes that manage traffic based on the complexity of orders. He could also quickly edit the menu based on customer comments.
