Cannes, France – You can get nostalgic about almost anything in the Cannes Film FestivalEven Jerry Seinfeld in a pulloline with a hinge costume.
For many years, Cannes has been host not only for an endless transmission of artistically ambitious films, but also for some of the most extreme promotional gambits of Hollywood. With so many films full at the 12 -day festival, and with much of the world watching, there are high bets to stand out in Cannes.
But in recent years, Cannes’s marketing trick has become a species in danger of extinction. Wait for Tom Cruise to relive a past inactive tradition with the relatively quiet Premiere Wednesday of “Mission: Impossible – Final Reckoning”.
Cruise in parachute to the Palais? Could you mount a plane wing to the premiere? Nothing so elaborate happened. Cruise and Company walked along the red carpet while it was given a serenade for an orchestra that interprets the theme “Mission: Impossible”.
Throughout the croisette this year, there is a notable lack of the type of large ads that Hollywood has often jacked for the festival. Paramount Pictures has an installation “Mission: impossible” outside the Carlton hotel, but, as it has been true for several years, Hollywood rarely seeks to make large marketing splashes in Cannes.
Although the next Drama of Formula One action of Universal Pictures “F1” may seem a natural adjustment, with the Monaco Grand Prix just a few days away, “F1”, at least so far, has not made a stop in Cannes.
Things could change. Cannes runs until May 24. Someone could arrive by Parasail on the Mediterranean, as Tj Miller did in 2017 for “The Emoji Movie”, or kicking Ninja with a company of giant pandas, as Jack Black did in 2008 for “Kung Fu Panda”.
But for years, the quality of the Cannes Circus has been in Decline. That is partly due to budgetary limitations and changing marketing priorities for the main studies. For Cruise and “Final Reckoning”, Cannes was just a stop on a world tour.
In addition, some of the most dedicated to carrying Hollywood entertainment to Cannes are no longer common here. While the animation of DreamWorks, Jeffrey Katzenberg He assured that his films left a brand in Cannes, either with models with “trolls” wigs or the “Bee Movie” Tirolesa de Seinfeld.
Is the absence of such things something to regret? Not probably, but they added to the crazy nature of Cannes, they gave the festival the feeling of a great extravagance of tent. It could be counted as a small and superficial way that movies are not the carnivalusco show that once were.
For now, however, we can say that we will always have when Sacha Baron Cohen, for “the dictator,” rode a camel for the croisette. Ah, memories.
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For more coverage of the Cannes 2025 Film Festival, visit https://apnews.com/hub/cannes-film-festival.
